TECONNECTIVITY
TE Connectivity is the biggest company you, and a majority of engineers, have never heard of. By partnering with James Cameron and Fox Pictures on their highly anticipated film, Alita: Battle Angel, this completely digital campaign raised awareness of TE in the engineering community. The campaign was the most successful in TE’s history and went on to earn ANA B2B awards for both strategy and creativity.
Agency: Pure Growth
CCO: Chris Clarke
CD / CW: Tom Pastore
AD: Matt Fetter
AD: Peter Kim
AD: Vrasidas Golemis
Dedicated landing page updated weekly with new Alita content.
Launch video promoted through email and social
Launched campaign through all TE social feeds.
Weekly emails to drive repeat engagement.
Teaser social drove to How It Works video and Alita infographics
How It Works videos gave engineers a peek behind the production process as well as highlighting potential advancements that would make the technology found in the film possible.
Manga-inspired infographic content.
Engineering inspired teaser social.
Content was continually updated to keep the campaign fresh through its 12 week run
Interviews with James Cameron, Robert Rodriquez and Jon Landau highlighted some of the thinking that went into making the film.
We even created a rulebook for the fictional game of Motorball.