COMCAST BUSINESSCLASS
Comcast built their business division by serving small business owners. But enterprise-level companies were resistant. CIOs didn't think Comcast Business could handle their big data demands. This campaign was created to change those opinions. Within a year of its launch, Comcast Business' sales grew from $600 million to $2.1 billion, competing successfully with Verizon and ATT for corporate accounts.
Agency: Berlin Cameron
CCO: Ewen Cameron
CD / CW: Tom Pastore
AD: Adam Lock
CW: Todd Feitling
This tactical commercial only ran on the Golf Channel during tournament coverage.