STOLICHNAYA
Stoli had an image problem. The brand had upscale appeal for older drinkers. but they were losing the younger audience. Our task was to appeal to these younger drinkers while maintaining Stoli's more upscale image with their longtime aficionados. We created the Vodkascenti - the vodka for people who are serious about their vodka.
Agency: Berlin Cameron
CCO: Ewen Cameron
AD: Aaron Adler
CD / CW: Tom Pastore
